Customer Lifecycle Management

Customer Lifecycle Management

General Insurance builds a single customer view and maximizes customer lifecycle value with SAS CI 360

Objective : Omnichannel Customer Lifecycle Management (CLM) to boost revenue & impact customer experience.

Problem Statement : 

1. Build a true Customer 360 degree view across policy lifecycle, channels, product and processes

2. End-to-end automation of CLM activities to improve operational efficiency

3. Maximize Customer Lifetime value by improving renewals and product holding rates

Recent Case Studies

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